Tips For Attractive Book Covers

As important as it is to write the best book possible (quality will lead to word-of-mouth sales), the book may never leave the bookstore shelf if the cover doesn’t grab the reader’s eye. Bottom line, what your book cover looks like is probably the most important aspect of the entire book design and marketing process.

In designing your book cover, remember, “Less is more.” A simple straightforward concept on the cover will do more than complicated designs and fancy artwork. If the cover doesn’t grab the readers’ eyes and make them curious about your book within a couple of seconds, the sale is lost.

Here are a few tips to make sure your book cover is as visually effective as possible.

Study Similar Book Covers:

Go to your local bookstore (you can look at books online as well but you do not get as immediate an effect nor see books next to each other). Look at books in the same category as yours, whether it’s romance novels, cookbooks, self-help, or fishing. When you go to the section of the store where someday your book will be, what’s the first cover that grabs your eye? Why that cover? Is it the color, the people or scenery on the cover, the boldness of the title? What makes the cover stand out compared to the other covers? Look at what you consider the best cover(s) and also the worst covers. What makes you judge a book by its cover the way you do?

Colors:

Think about the psychological effect of the colors you will use on your cover. If you’re writing a book on meditation, you probably don’t want a black or red cover because those colors traditionally suggest danger, fear, guilt, death, or anger. White or blue-colors that are more soothing and peaceful, are probably more appropriate. Again look at other books in the same category and consider the colors they use. How do you want people to feel about your book’s content? What color makes you feel that way?

As an interesting side note, in the 1980s when Helen Hooven Santmyer’s bestseller “…And Ladies of the Club” was published, the publisher printed four different covers. Each book had the same artwork, but the book came out in different colors-pink, yellow, green, and blue. I’m sure the multiple colors resulted in more sales because the blue cover appealed to people who might not have paid attention to the yellow one. I remember seeing all four versions beside each other in the department store on a center aisle table. It was hard not to pay attention.

Title and Author’s Name:

Unless you’re Stephen King, your name should appear at the bottom of the cover. Your name is unlikely to be what sells your book so it shouldn’t be the first words the customer reads. Instead, put your title at the top and make it as large and preferably larger than your name. Make sure it is easily readable, clear, and stands out. Simple fonts are better than fancy scripts that might make a letter difficult to read or your title misunderstood. Make sure you choose a neutral color like white or black, but one that will not blend in with the color behind it.

Artwork:

Make sure the artwork matches the content of your book and does not distort what the book is about. An excellent example of what not to do is the marketing that has been done for some of Agatha Christie’s murder mystery novels. Christie is not a bloody or gory writer, but various publishers since her death have created book covers that have mouths with blood streaming out of them and knitting needles in people’s heads. These covers may be sensational and grab attention, but they also do a disservice because readers who might otherwise enjoy the books will stay away under the impression the books are gruesome. Similarly, people who like a gruesome story will feel cheated when they pay for the book only to find no guts or gore in it.

I have seen books with pictures on their covers that have nothing to do with the book’s content, but the author simply liked the artwork. While the author should have a say in the cover, they should give some ideas or concepts to the artist and then let the artist, the expert, create the cover. Make sure the artist hired has designed book covers before and is willing to give multiple samples and will continue to tweak the cover until you are satisfied. Especially if you want to have people or animals on your cover, ask for samples of the artist’s work-nothing looks worse than a poorly drawn person.

Do not hire an amateur to do your book cover. It will look unprofessional and may even be laughable. Do not let hurting the feelings of your niece, the art major, stand in the way of your book sales. Do not try to save money by doing your own cover. Book covers are not a reason to become sentimental, nor should you spare expense on them. Paying a professional to design the cover is the best investment in your book that you will make.

Make sure the cover is not too busy. Do a distance test. Have the cover reduced to one inch in height, about the size it will be on the Internet. If at that size the artwork cannot be easily distinguished, the artwork is too complicated. Also take the cover art at book size and stand ten or twenty feet away from it to make sure it is distinguishable.

Occasionally, photographs are used on book covers. Photographs are fine if the photograph clearly represents the book. Nature scenes are preferable for self-help, spirituality type books. Historical books, fiction and non-fiction, might use a historical photograph. Authors should avoid putting photographs of themselves on their covers unless their faces are well-known (Dr. Phil, Bill Cosby, or Barack Obama well-known). Sadly, unless you’re drop-dead gorgeous, your face will probably hurt your sales.

Spine Design:

What to include on your back cover will be a separate article, but I’ll include what to do with the book cover spine here. Chances are that only your book’s spine will be visible in the bookstore, so make sure your name and book title are clear and easily readable on the spine. Do something simple to make the spine stand out, such as including a small version or detail from the front cover. I’m a big fan of book covers that carry the artwork from the front cover across the spine and to the back-this design makes books feel lush and exciting in my opinion. This larger picture will make the spine stand out, but make sure it does not make the spine too busy. You might have a ship on the front cover and a lighthouse on the back cover, but on the spine, just have some ocean waves toward the bottom so it does not take away from the book’s title.

Final Tips:

No book cover is perfect, and different covers will appeal to different readers. Do your best to create the cover that will appeal to the largest number of people. Don’t settle for the first option, but look at your book with various covers and various colors, and get as much feedback from people as possible. Don’t just ask friends, but take your samples to bookstores and ask the workers what they think will sell. Once the book is published, if you get positive comments on the covers, great. If sales are slow and you get no comments on the book cover, consider changing it for the next print run.

Remember, your cover is your first selling point so take the time and invest the money needed to make sure it’s done right.

Malicious Damage Cover in a Landlord’s Insurance

This article is designed to inform you about Malicious Damage cover in a Landlords Insurance Policy which is something that people are always worried about when they rent their second property out, mainly because you rarely know the people that you rent it out to very well and because of this we are never sure if they may incur any attacks on the property or even damage it themselves both of which can be protected by insuring the property as a Landlords or Buy to Let Insurance.

Malicious Damage in itself is fairly straight forward and is covered by nearly all insurers that do this type of insurance and is designed to cover should anybody attack the property or do any kind of damage to it at all maliciously. For example if some children where to kick down the front wall of the property or even if someone was to smash the windows of the property then the policy would be available to use and to claim on it to either repair or replace the broken bit of the property that the vandals had maliciously damaged.

Something else that many people look for in a Landlords Insurance Policy is Malicious Damage by the Tenant cover which is something that only a few insurance companies are able to cover as many others feel that it is something that is too risky. Some of the insurance companies that will cover this peril will put a claim limit on this so that any of the claims made under this peril will only be able to claim up to a limit, usually £5,000 however there are also companies out there that will cover any damage done maliciously by the tenant up to the Building Sum Insured that you have insured the property for.

The reason that a lot of insurers won’t cover this peril is quite easy to understand and many take the view that as I said earlier the landlord will not always know the tenant very well and if there is any disagreement between the landlord and their tenants then you are never sure if they will maliciously damage the property following the disagreement to get back at the tenant, and also the landlord doesn’t always get the necessary checks performed about the tenants before they move in and therefore can be seen as a liability.

The type of tenant that you have in your property can also make a difference as to whether or not insurance companies will cover Malicious Damage by the Tenant. For example there are some insurance companies that will cover it as an insured peril if you have professional or working tenants in the property but they will not cover it if you have Students or DSS Benefit tenants in their. The reasons for this are that DSS and Students are seen as more likely to damage the property as they don’t have to worry as much about losing their place as if they were a working person that needed a place to live so that they could carry on going to work and earning the rent.

So if you are thinking of renting out a property and looking at getting Landlords Insurance then always remember to go through everything that is covered as it differs widely from insurance company to insurance company and you should always check the exact cover that you are getting on your policy.

The Best Innovative Covers For Cars

There are many different types of covers for cars you can purchase today, but not all of these products are created equal. One of the most common products purchased in this industry is the universal cover. This product is designed to fit all types of cars, but there are many newly released and highly innovative covers on the market that are likely a better fit for your vehicle.

For instance, a universal cover may definitely fit your vehicle, but it will not provide the perfect fit you are looking for. Special features included in some products found in this industry go above and beyond convenience by effectively stopping environmental threats from damaging vehicles. A product that perfectly fits your vehicle can also ensure your cover stays in place after you have put it on to make it easier to use.

Along with models that are perfectly shaped for your car, there are also models with special materials that offer car owners more protection for their vehicles. For instance, multilayered products are available today. Multilayered sheets can better protect your vehicle from scratches while also providing much more protection against sun rays.

There are even models designed to stop threats found in specific types of environments as well. Waterproof and storm proof products can provide your vehicle with a tremendous amount of protection against the nastiest weather conditions. These products are commonly designed to stay in place under extremely windy conditions too.

Perfectly fitting models are designed to meet the needs of car owners with specific types of vehicles. These products often have the same shape as specific types of vehicles to ensure they fit snugly. As a result, these products can protect vehicles much more effectively than alternative models that could potentially fall off.

There are also many highly innovative cover designs available today. For instance, inflatable covers that allow for car owners to protect their vehicles without having to brush coarse fabrics over their smooth painted surfaces can be purchased. These products are also often able to thoroughly protect vehicles from water damage due to their waterproof designs as well.

There are even some products designed to cover only the most important aspects of your car. These models can keep the interior space of your car cool in the hottest of conditions. The newest innovative car covers on the market have some of the best features in the industry and they can provide your vehicle with a tremendous amount of protection.